Many in the commercial real estate industry (CRE) are realizing now more than ever how important innovation is thanks to COVID-19. The industry is having to shift gears away from traditional marketing to survive.
At the beginning of COVID-19, Evelyn Ward of Transwestern embraced the challenge made by one of her clients to find alternative ways to distinguish his properties, herself, and her clients who have typical office buildings. How do you stand out in the crowd and make your property more accessible to prospects and differentiated from other office properties?
The standard marketing tools of a simple CRE marketing sheet, brochure and promoting a property by pulling from several platforms and sending multiple files just aren’t enough anymore. Potential tenants need an opportunity to experience a new space.
The Solution: EXPANSE
Evelyn teleconferenced with longtime colleagues at EXPANSE and challenged them to produce what her specific property needed to succeed before a meeting the following week. EXPANSE worked with her to ensure all of the vacant suites were on the single platform, including Matterport virtual tours, images, 360 / AR / VR tours, videos, floor plans and maps.
Evelyn was an early advocate of EXPANSE. That meeting was successful, encouraging Evelyn to do even more. She has since used EXPANSE in proposals to win assignments, especially those like 1702 Washington Ave with unique characteristics.
“We all know the importance of being nimble when circumstances change in the industry. COVID-19 is just the latest wrench in the CRE world. Expanse has allowed for prospects to experience the most lifelike tour experience. The platform is easy to use and understand, as well as the most accessible (app and website).” says Evelyn.
“The setup process was a breeze and the staff has been incredibly responsive to any requests. They’ve also asked for feedback on new features. It’s an incredibly easy sell to clients not only in the post-COVID world, but as a way to uniquely feature a property’s attributes. A property being accessible to prospects under any circumstance is key to its success. Expanse does just that.”
Another big success as a leader in the industry leverages the latest technology available in a smart, cost-effective way.
It’s an incredibly easy sell to clients not only in the post-COVID world, but as a way to uniquely feature a property’s attributes. A property being accessible to prospects under any circumstance is key to its success. Expanse does just that.”
Vice President, Transwestern